Virtual reality is expanding it’s scene by the day. Although it’s general uses have been for games and sports, it is finding new ground with music. Even though it is a field yet to be discovered it is certainly one to keep an eye on. And one of the musicians to watch is Paul McCartney who is a visionary to use virtual reality in the music scene.
McCartney combined the technology of virtual reality with his music and created live performances where the audience can use the technology to get a real in-the-audience feeling. He not only performed for the audience but he also gave an in-depth interview to be aired for users.
The talented musician combined his love for music and understanding of today’s technologies. Lucas Wilson, a producer for Jaunt Studios, the Silicon Valley-based startup said “Paul is a guy who doesn’t rest on his laurels. This project is just an extension of his creative interests.” And Wilson thinks virtual reality is going to change our experience of McCartney’s music. He said, “What VR does is bring a visually new experience to anything that we used to absorb in two dimensions”.
Tony Kaye filmed the PURE McCartney VR episodes, sponsored by the British Tourist Authority, created the augmented reality that includes everything that brought reality to life. Kaye said his aim was to “borrow the eyes of the audience, which meant making sure that wherever they look there was something happening.”
Paul McCartney, being 63 showed that he is still in the game and he is still a work in progress. With his interest in virtual reality he is not only taking his music to the next level but he is certainly changing the game, even for the young artists of this generation. McCartney has shown that he is still an avant-garde.