Amnesty International is a global human rights organization. It works to bring awareness of human rights abuse, and bring those abuses to an end. This is one of the organization’s advertisement campaigns throughout Switzerland. Their tactic while shocking, is very clever. It causes people to do a double take, as at first glance it looks like the terrible acts are truly being done right then and there. It may just be an optical illusion there, but it really is happening in another part of the world. Clever and shocking advertisement strategy done right.