Women Not Objects Campaign Fights Sexism in Ads
Objectification of women in media is nothing new, right? Sex sells, right? Well its unbelievable that some companies still hold this to be true and see using women’s bodies to sell everything from cars to burgers as a given.
While objectification of women’s bodies in advertisements mostly do not catch our eye in our daily routine because we’re not very careful, if we Googled “objectification of women” the images would be hard to overlook. In fact this is what a group of women did and looked at the images they got. And these women had some things to say about these images showing that these people are women not objects.
Advertisements which use women’s bodies and sexuality is something done so often that we have become blind to this sexist and horrible practice belittling women. The women’s movement “women not objects” wanted to start the conversation on women’s representation in advertisements and looked at the messages these ads give to women and the messages they give about women.
The women in the video looked at some typical ads that one would not consider upon for a minute and sarcastically narrated the messages these ads gave. These messages like “I would sell my body for a burger”or “I’m only here for your entertainment” or “obviously my cleavage can sell anything” amplify the meanings these ads hold.
Through normalizing the objectification of women’s bodies, selling everything with the help of a naked women becomes normal. And these mass produced images distributed all over the world reproduce this objectification of women.
To call out companies for what they are doing and stop objectification of women they are beginning a movement that everyone who wants to put an end to this can join in. Their message is “don’t talk to me that way” and by using the hashtag “Women Not Objects” everyone can help take down this mindset.